“Always let your customers tell your story.” This is a motto I’ve come to live by in the world of B2B marketing. In the case of Vertafore, when it came to celebrating the company’s 50th anniversary, we took the philosophy a step further: Let your customers tell their story.
As the owner of the Vertafore All Stars project, I produced 50 unique pieces of content, each highlighting the story of one of Vertafore’s customers or partners and his or her own personal or professional achievements.
Filmed, edited, and produced by Ellen Lichtenstein
Directed and edited by Ellen Lichtenstein
Filmed, edited, and produced by Ellen Lichtenstein
Filmed, edited, and produced by Ellen Lichtenstein
