In the insurance industry, many small agencies don’t have a deep understanding of marketing and communications. These short pieces share useful, non-sales-oriented information with customers so that Vertafore becomes a trusted source of information.
When Vertafore relocated their headquarters from Bothell, WA to Denver, CO they wanted to celebrate. A year after the move, the Denver HQ had grown so large it took over as the primary tenant of the Denver Place building and earned its name on top of the high-rise tower. I was tasked with creating this video for an employee celebration…with about 8 days’ notice!